Some email users have lost money to bogus offers that arrived as spam in their in-box. Con artists are very cunning; they know how to make their claims seem legitimate. Some spam messages ask for your business, others invite you to a website with a detailed pitch. Either way, these tips can help you avoid spam scams:

• Protect your personal information: Share credit card or other personal information only when you're buying from a company you know and trust.
• Know who you're dealing with: Don't do business with any company that won't provide its name, street address, and telephone number.
• Take your time: Resist any urge to "act now" despite the offer and the terms. Once you turn over your money, you may never get it back.
• Read the small print: Get all promises in writing and review them carefully before you make a payment or sign a contract.
• Never pay for a "free" gift: Disregard any offer that asks you to pay for a gift or prize. If it's free or a gift, you shouldn't have to pay for it. Free means free.